| 摘要 |
The present invention comprises the steps of allowing: an advertisement management server to transmit, to a publisher terminal, an advertising script in which publisher identification information is contained; the advertisement management server to receive, from the publisher terminal, the URL of the advertising target web page and an advertising layout that contains at least one or more advertising layers, and to associate the received information with the identification information of the publisher, and then to store the associated information in an advertisement database; an advertisement extraction server to receive the web page having the advertising script from the publisher server that receives an HTML request from a user terminal; the advertisement extraction server to extract a keyword by semantically analyzing the web page having said advertising script; and the advertisement extraction server to extract, from said advertisement database, the advertising layout that is stored in association with the identification information of the publisher, which is contained in the advertising script, and to extract advertising data that is stored in association with said keyword, and then to transmit the extracted information to said publisher server. |
