INCORPORATING TEAM CHALLENGES INTO VIRAL MARKETING OF A GAME

摘要

In a method of incorporating team challenges into viral marketing of a game, an initiator of a team challenge of an online social game is prompted to select a friend of the initiator based on an online social network of the initiator to become a helper of the initiator in completing the team challenge. Based on a detecting of the friend of the initiator agreeing to become the helper of the initiator in completing the team challenge, the helper of the initiator is prompted to select a friend of the helper of the initiator based on an online social network of the helper to become an additional helper of the initiator in completing the team challenge. A completion of the team challenge is detected. A reward is provided to the initiator of the team challenge based on the detecting of the completion of the team challenge.