发明名称 |
AD MATCHING SYSTEM AND METHOD THEREOF |
摘要 |
<p>A system reducing the number of default ads displayed by a user agent thereby maximizing revenue for webpage publishers. To maximize revenue, the system manages multiple ad networks so that webpage publishers can have access to advertisements from the multiple ad networks. Typically, when an ad network serves a default ad, the system queries the next ad network. If the next ad network serves a non-default ad, then the ad is served. Otherwise, the system selects another ad network until either a non-default ad is served or a specific period of time elapses or a maximum number of ad networks have been queried, in which case the default ad is served. Ad networks may be ranked by revenue generation and/or the probability of serving a default ad. Inquiries to ad networks may be biased according to such rankings.</p> |
申请公布号 |
EP2274713(A4) |
申请公布日期 |
2012.06.20 |
申请号 |
EP20090718908 |
申请日期 |
2009.03.11 |
申请人 |
BI, HONGGUAG;MATTERN, JULIE;JAMIESON, ERIC;MEYER, MATT;CHAU, DUC |
发明人 |
BI, HONGGUAG;MATTERN, JULIE;JAMIESON, ERIC;MEYER, MATT;CHAU, DUC |
分类号 |
G06Q10/00;(IPC1-7):G06Q30/02;G06Q30/08 |
主分类号 |
G06Q10/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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