Distributed diffusion of advertisements

摘要

System and method of distributed diffusion of advertisements where the diffusion is performed by mobile terminals (typically mobile telephones) acting as beacons (10). A service provider server (11) obtains a location profile (13) for each of the beacon terminals (10). Creating users (15) send an advertisement publish request (4) indicating the target area or region where the advertisement it is to be distributed. The service provider server (11) selects beacon terminals (10) to be in charge of distributing the advertisement in accordance with the location profile it has for each beacon terminal (10). It then sends a diffusion request (5) to the selected beacon terminals (10), including the advertisement and the time period over which each beacon terminal (10) is to distribute the advertisement. The beacon terminals (10) that receive the diffusion request then (wirelessly) distribute the content of the advertisements at the time established in said request to whichever receiving users (16) are accessible to the beacon terminals (10).