| 摘要 |
A system for exclusivity bidding for mobile sponsored content includes one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of (a) receiving a bid for an exclusive sponsored content item to be presented on a mobile communication facility, the bid including an amount and at least two exclusivity characteristics, wherein the exclusivity characteristics relate to (i) a usage history as recorded via use of the mobile communication facility by a user thereof; and (ii) a geography associated with the mobile communication facility, respectively; and (b) matching the at least two exclusivity characteristics with the exclusive sponsored content item based at least in part on a relevancy for presentation to the mobile communication facility.
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