| 摘要 |
<P>PROBLEM TO BE SOLVED: To provide a moving picture providing system for providing dynamic advertisements varying according to time. <P>SOLUTION: The present invention relates to a moving picture providing system for providing a dynamic advertisement varying according to time. The moving picture providing system determines the priority of dynamic advertisements that vary according to time for each of frames that constitute a moving picture in consideration of a user selection factor for each frame constituting the moving picture and an advertisement selection factor for each frame constituting the moving picture, selects at least one frame to which an advertisement is to be applied according the determined advertisement priority, and provides a moving picture by applying the advertisement to the selected at least one frame according to time the determination is made. By this, at the beginning of selecting of advertisements to be included in a moving picture, an advertisement is selected more based on moving picture originated information than user preference information but the ratio of advertisement selection based on user preference information is getting larger with the time lapse. Therefore, a moving picture having an increasing ratio of a user adaptive advertisement is provided, so that the efficiency of the advertisement is enhanced. <P>COPYRIGHT: (C)2012,JPO&INPIT |
