| 摘要 |
A computer-implemented method of an exhibitor interacting with a visitor and acquiring, managing, and qualifying leads, comprises: receiving identification information from the visitor at an input station; matching the identification information to a visitor account; and transmitting a notification of attendance by the visitor at the input station to a contact other than the visitor, defined for the visitor account by the exhibitor. The method may further comprise: collecting behavior information from the visitor defining one or more of type, quality and quantity of interactions between the visitor and the exhibitor, during the interactions; and updating records in a leads database linking the visitor account to the behavior information, while collecting the behavior information. The method may yet further comprise: computing lead qualification analytics as records in the leads database are updated; and updating records in the leads database linking the visitor account to computed lead qualification analytics, while computing lead qualification analytics. In another variation, the method may further comprise: providing substantially continuous, real-time leads database access to an exhibitor-designated contact other than the visitor. A system for an exhibitor interacting with a visitor and acquiring, managing, and qualifying leads, comprises: a first computer at an exhibitor site executing a visitor data collection client; a second computer remote from the exhibitor site executing a lead qualification database server, connected by a communications network to the first computer; and an exhibitor contact terminal connected to the communications network for access to the lead qualification database server of the second computer. |
