SYSTEM AND METHOD FOR MATCHING BETWEEN CONTENTS AND ADVERTIZING MEDIUM

摘要

PURPOSE: A matching system between content and advertisement and method thereof are provided to supply advertisement to a user of content by analyzing content. CONSTITUTION: A keyword database(102) stores interest information of a keyword. An advertisement database(104) stores targeted advertisement layer information of the advertisement. A keyword extractor(106) extracts the frequency of each keyword from a web page. A keyword processing unit(108) uses interest information in keyword database.