| 摘要 |
Disclosed is a method of measuring advertisement use details suitable for an advertisement content type and advertisement purposes, by setting metrics measurement criteria to be measured for each advertisement at an advertisement server that provides an advertisement, and transmitting the set criteria and advertisement contents to an advertisement client. Thus, the advertisement client can measure advertisement use details for each advertisement based on that criteria and report metrics information, that is the measurement result, to the advertisement server. By this, the advertisement server may grasp in real time each user's response to advertisements having different formats so that the measurement of advertising effects is possible, and according to this, a more differentiated, customized advertisement service can be provided in the future or it can be used as a basis for charging an advertiser. |
