发明名称 SCALING OPTIMIZATION OF ALLOCATION OF ONLINE ADVERTISEMENT INVENTORY
摘要 A method for scaling inventory allocation includes mapping attributes to impressions through index tables; constructing a flow network of nodes each containing impressions of corresponding attributes projected to be available during a time period, contracts each including specific requests for impressions that satisfy a demand profile, and arcs to connect the nodes to the contracts that match the demand profiles of the contracts; sampling the arcs that flow into each contract at a sampling rate chosen to reduce the number of arcs to a fraction of the original arcs when the plurality of impressions that satisfy the contract is above a threshold number, the nodes corresponding to the sampled arcs being sampled nodes; and optimally allocating impressions from the sampled nodes to the contracts during the time period by solving the flow network with a minimum-cost network flow algorithm that maximizes delivery of the impressions from the sampled nodes to the contracts in a way that satisfies the corresponding demand profiles.
申请公布号 US2010100407(A1) 申请公布日期 2010.04.22
申请号 US20080253377 申请日期 2008.10.17
申请人 YAHOO! INC. 发明人 LIN LONG-JI;ZHANG DANNY
分类号 G06Q10/00 主分类号 G06Q10/00
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