MOBILE BROADCASTING SYSTEM AND METHOD FOR ENHANCING MOBILE BROADCASTING SERVICES WITH RICH MEDIA INCLUDING AN ENHANCED SERVICE GUIDE

摘要

Embodiments of a mobile broadcasting system and method for enhancing mobile broadcasting services with rich media are described herein. In some embodiments, a rich media element is included as part of a terminal capability requirement element of an access fragment of a service guide. The rich media element indicates capabilities to access and render associated rich media content. A rich media element may also be included in a preview data fragment of the service guide to indicate how to obtain a rich media clip to enable a user to preview a service or rich media content in a rich media format.