METHOD AND SYSTEM FOR AUTO ADJUSTING ADVERTISEMENT BID AMOUNT

摘要

A method for automatically adjusting an advertisement bid amount and a system thereof are provided to determine the advertisement exposure ranking and advertisement exposure through the advertisement exposure ranking desired by an advertiser. The maximum click cost and an advertisement exposure hope order are inputted from an advertiser(S101). By using the maximum click cost, the maximum order indexes of each advertisement are calculated(S102). An advertisement exposure order is determined according to the maximum order indexes and advertisement exposure hope order(S103). By comparing the maximum order index of a corresponding ranking with that of the next ranking, the order index of the corresponding ranking is calculated(S104). Based on the calculated order index, an advertisement bid cost is automatically adjusted(S105).