METHOD AND SYSTEM FOR CALCULATING PRICE OF KEYWORD ADVERTISING AND METHOD AND SYSTEM FOR EXCLUDING OUTLIER OF HIT NUMBER

摘要

A method and a system for calculating price of a keyword advertisement and a method and a system for removing an outlier about a hit number are provided to recalculate a hit number without an outlier to set price about a keyword, thereby reasonably setting price of a keyword advertisement. An outlier is removed from a daily hit number about the entire keyword sets(S210). Hit numbers on the previous month are calculated based on the daily hit number without the outlier(S220). Price of the keyword advertisement is set based on the hit numbers on the previous month(S230).