Interactive service system and method for controlling the same, multimedia content creating device and method for controlling the same, message transmitting device and method for controlling the same, message receiving device and method for controlling the same, data structure of sub-content, program for controlling interactive service system, program for controlling multimedia content creating device, program for controlling message transmitting device, program for controlling message receiving device, and recording medium recording program

摘要

In an interactive service system, a service provider has an AV content combining/transmitting device for transmitting AV content and an AV content related service providing device for receiving a message, and a service requester has a mobile phone terminal for reproducing the AV content received from the AV content combining/transmitting device and then creating the message in accordance with sub-content of the AV content to transmit the message. The sub-content of the AV content transmitted from the AV content combining/transmitting device includes destination data indicating the destination of the message. The mobile phone terminal transmits the message in accordance with the destination data included in the sub-content.