An advertising compliance monitoring system is provided that includes a backscatter tag affixed to a sign or marketing material or shopper ID card, the tag communicating with a backscatter reader. The tag includes a memory for storing tag data and a transmitter. The tag transmits tag data to a reader automatically on a periodic basis or when interrogated. The tag data includes an identification number used to identify the tag associated with a particular sign, price, marketing material or shopper. This data is processed by a computer to determine compliance with and/or exposure to a particular advertising program.
申请公布号
WO2004086337(A2)
申请公布日期
2004.10.07
申请号
WO2004US08444
申请日期
2004.03.19
申请人
GOLIATH LLC.
发明人
OVERHULTZ, GARY, L.;HARDMAN, GORDON, E.;PYNE, JOHN, W.;MEAD, ROBERT, W.