Personalized product recommendation

摘要

A method, system and computer program product for generating a personalized list of items for a user are disclosed. The method includes the steps of storing inter-item relationships, adaptively identifying and storing users' interests based on behavioral patterns of users and generating a personalized list of items for a user, based on the user's stored interests and the inter-item relationships. The method optionally includes the additional steps of identifying and storing attributes of items and defining the inter-item relationships on the basis of the degree of similarity between item attributes. A user's interests can also be categorized on the basis of item attributes. The system and computer program product disclosed are for performing the steps of the foregoing method.