| 摘要 |
PURPOSE: A consumer purchase behaviour information collection, edition and process system is provided to distribute coupons to consumers by using online network or offline organizations and to analyze results of purchasing commodities or services with the coupon by using a data mining and a statistical analysis method so that it can support marketing activities in a small sized business. CONSTITUTION: The method comprises steps of a service provider issuing coupons as requested by small sized companies or stores(201, 202, 203), a consumer accessing a coupon distribution web site and passing a member authentication procedure(204), the consumer selecting desired coupons(208, 209), the web site automatically generating a bar code with member data and commodity data included, and printing the bar code on the coupon for tracking the usage of the coupon(210, 211), if the consumer is not a member, the consumer inputting personal data to subscribe for the service provider, the consumer downloading and printing the coupon to be used at an affiliated store(212), if the consumer submits the coupon to the affiliated store, a POS(Point Of Sale) system reading the personal data and the commodity data included in the bar code, the POS system checking validated period of the coupon, the POS system discounting a corresponding commodity according to the par value of the coupon, the POS system transmitting the data to a server of a central control center or a server of the service provider, and the server analyzing the transmitted data by using various analysis methods. |
