Package with embossed product symbol and a method of associating a symbol with a product

摘要

A logo-reinforcing package contains a bundle of products, such as cigarettes. The package has a hinged lid which uncovers the ends of the cigarettes, and an innerframe with a cutout which exposes portions of the cigarettes when the package is opened. To teach the consumer to associate the product logo and the product, the logo is imprinted or embossed in the innerframe adjacent the exposed portion of the product. The consumer views the product and the logo simultaneously each time the lid is opened to extract a cigarette, and therefore is taught to associate the logo and the product.