SYSTEM AND METHOD FOR PERFORMING DYNAMIC WEB MARKETING AND ADVERTISING

摘要

Methods and apparatus for performing dynamic Web-based market analysis. A We b server (110) present a Web page including content to a plurality of users, v ia browser applications located at each user's client site. While each user vie ws the site, detailed activities by each user are collected in a client side da ta store located in each client site. After a completion event occurs at each client site, such as a respective client side data store fills up, the collected activity data is sent back to the Web server (110), where its is stored in a server side data store. An analytical program (115) executed by the Web server (110) retrieves the collected response data from the server side data store and performs market analysis. The analytical program (115) produces results that reflect the success of the content presented to the We b page, and these results are used by a middleware program (112) executed on t he Web server (110) to update the content presented to the Web page on a "real- time" and automatic basis.