| 摘要 |
PURPOSE: A method using pedestrian's crossing is proposed to maximize advertisement effect by concentrating pedestrian's attention to the advertisement shown on the crossing during for pedestrians waiting for the green signal. After expiration of previous contract, newly painting the crossing, by a new contract, makes the crossing clean and pleasant. CONSTITUTION: As shown in figure 2, traffic lanes(3) are drawn on a road and a pedestrian's crossing(1-1) for people to go across the road is drawn, keeping regular intervals between lines, intersecting the road with white paint. Words for advertisement(4) or public information are written on the part of crossing nearest to pavement(2), that is, at the place for pedestrians to see best. The words for advertisement or public information can be written after a contract and during the term of the contract. Pedestrians see advertisements or public information while waiting for a traffic signal. Therefore, the effect of an advertisement can be maximized using this method.
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