Liquid crystal display device.

摘要

A liquid crystal display device (10) comprises: a group of common electrodes (Y1 - Y6) formed on one substrate of a pair of substrates for sandwiching a liquid crystal layer, and a group of segment electrodes (X1 - X6) formed on the other substrate of the pair of substrates. Multiplex driving is achieved successively by applying a common voltage waveform comprising selective voltage and non-selective voltage to the group of common electrodes and applying a segment voltage waveform comprising an ON voltage and an OFF voltage to the group of segment electrodes. At least one of the common voltage waveform and the segment voltage waveform is changed in accordance with the pattern of drawings and/or characters displayed in the liquid crystal display device.