Systems, methods and apparatuses for marketing beverages

摘要

A marketing system including a shelving unit having shelves and an opening. A cooler and beverage dispenser are removably inserted into the opening. The cooler is operable to retain and cool at least one individually-packaged beverage product. The beverage dispenser is operable to dispense a sample of the at least one individually-packaged beverage product to encourage consumers to purchase items on the from the shelves and/or cooler. The marketing system may take the form of an end-of-aisle unit that may be placed in grocery stores and the like.