SYSTEM AND METHOD FOR PROVIDING MO SERVICE-BASED BENEFIT

摘要

The present invention relates to a system and a method for providing a message oriented (MO) service-based benefit. Provided is the system for providing a MO service-based benefit, the system comprising a service device for: identifying broadcast content corresponding to an MO unique number when an event participation message including the MO unique number is received; setting recommended benefit information on the basis of the identified broadcast content or corresponding user information; and creating a response message including a service connection address for accessing the set recommended benefit information.