USER PROFILE CONFIGURING METHOD AND DEVICE

摘要

A personal construction method and device are provided, the method includes obtaining log information of a user; filtering the log information to obtain a key field of the information; extracting a tag identifier of the key field; obtaining tag information based on the tag identifier and the key field, wherein the tag information comprises the number of times the tag identifier appears within a first predetermined time period; determining a category of interest corresponding to the identifier information based on the tag identifier, and obtaining a user interest degree corresponding to the category of interest based on the tag information.

主权项

1. A persona construction method, comprising:
obtaining log information of a user; filtering the log information, to obtain a key field of the log information; extracting a tag identifier of the key field, wherein the key field comprises a user identifier, a generating time of the log information, a data source identifier of the log information and a product identifier; obtaining tag information based on the tag identifier and the key field, wherein the tag information comprises the number of times the tag identifier appears within a first predetermined time period; determining a category of interest corresponding to the identifier information based on the tag identifier; and obtaining a user interest degree corresponding to the category of interest based on the tag information; wherein extracting the tag identifier of the key field comprises:
detecting whether the key field comprises a behavior category identifier; in a case that the key filed comprises a behavior category identifier, determining the behavior identifier as the tag identifier; and
in a case that the key field does not comprise a behavior category identifier, obtaining a product title corresponding to the product identifier based on the product identifier in the key field and extracting the tag identifier based on the product title.