METHOD AND APPARATUS FOR DIRECTED ADVERTISEMENT

摘要

Aspects of the subject disclosure may include, for example, receiving registration information indicating a plurality of registered communication devices in proximity to a set-top box, the plurality of registered communication devices being registered according to a communication exchange between the set-top box and each of the plurality of registered communication devices, identifying a group of users associated with the plurality of registered communication devices, and determining characteristics for the group of users according to the identifying of the group of users, correlating the characteristics for the group of users, selecting a directed advertisement according to the correlating of the characteristics, and providing the directed advertisement to the set-top box for presentation. Other embodiments are disclosed.

主权项

1. A method, comprising:
receiving, by a processing system comprising a processor, registration information indicating a plurality of registered communication devices in proximity to a set-top box, the plurality of registered communication devices being registered according to a communication exchange between the set-top box and each of the plurality of registered communication devices; identifying, by the processing system, a group of users associated with the plurality of registered communication devices; identifying, by the processing system, a first registered communication device and a second registered communication device of the plurality of registered communication devices in proximity to the set-top box; determining, by the processing system, characteristics for the group of users according to the identifying of the group of users; determining, by the processing system, which of the first registered communication device and the second registered communication device controls presentation of content by the set-top box as a control device; correlating, by the processing system, the characteristics for the group of users; selecting, by the processing system, a directed advertisement according to the correlating of the characteristics; and providing, by the processing system, the directed advertisement to the set-top box for presentation.