| 摘要 |
PURPOSE: A method for estimating the effectiveness of advertising through a survey research is provided to enhance the reliability of the Internet advertising and to calculate a moderate cost of advertising by estimating the general effectiveness of the Internet advertising and reporting the result of estimation on a web in real time. CONSTITUTION: An advertiser or an agency produces an image banner with the advertisement inserted to media. The image banner is transmitted to an advertising server. A survey for the estimation of the effectiveness of advertising is prepared(S200). Target sample quota or the quota of each gender, occupation and age are appointed(S210). The advertising server compares the number of respondents to the appointed quota(S220). If the number of respondents is smaller than the quota, a web page inserted with an image banner is output. If an advertisement is exposed(S230), an advertisement exposure history is stored(S240). Thereafter, cookies are generated(S250), and a survey research window is popped up(S260). The result of the survey research is stored in a tracking server(S270).
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