发明名称 Advertisement Selection Using Uncertain User Data
摘要 A method and system are disclosed. The method includes generating uncertain user data corresponding to a user of the user device and transmitting the uncertain user data to a remote computing device. The uncertain user data includes a combination of actual user data and noise data. The method includes receiving an advertisement response message from the remote computing device that includes a plurality of conditional ad objects, each conditional ad object including ad content, one or more access mechanisms, and one or more conditions. The method further includes selecting one or more of the plurality of conditional ad objects based on the actual user data and the one or more conditions defined in the selected conditional ad objects. Furthermore, the method includes displaying, for each selected conditional ad object, an advertisement that is based on the ad content and at least one access mechanism defined in the conditional ad object.
申请公布号 US2016371729(A1) 申请公布日期 2016.12.22
申请号 US201615066993 申请日期 2016.03.10
申请人 Quixey, Inc. 发明人 GLOVER Eric;SRINIVASAN Nikhil Vikram
分类号 G06Q30/02 主分类号 G06Q30/02
代理机构 代理人
主权项 1. A method comprising: generating, by a processing device, uncertain user data corresponding to a user of a user device, the uncertain user data including a combination of actual user data and noise data; transmitting, by the processing device, the uncertain user data to a remote computing device; receiving, by the processing device, an advertisement response message from the remote computing device, the advertisement response message including a plurality of conditional ad objects, each conditional ad object including ad content, one or more access mechanisms, and one or more conditions; selecting, by the processing device, one or more of the plurality of conditional ad objects based on the actual user data and the one or more conditions defined in the selected conditional ad objects; and for each selected conditional ad object, displaying, by the processing device, an advertisement that is based on the ad content and at least one access mechanism defined in the conditional ad object.
地址 Mountain View CA US