METHOD AND SYSTEM FOR SIZING OF DEMOGRAPHIC MARKETS

摘要

A method for the generation of demographic market sectors includes: storing transaction data entries, each related to a payment transaction and including a geographic location and transaction amount; receiving census data from governmental agencies, the census data including data related to merchant and geographic location correspondences; receiving demographic data from third party data sources, the data including at least age, gender, income, presence of children, and geographic location data for a plurality of individuals; identifying demographic market sectors based on the census and demographic data, wherein each sector includes a subset of individuals having common age, gender, income, presence of children, and geographic location and includes at least a predetermined number of individuals; and identifying market spending for each demographic market sector based on a combination of the merchant and geographic location correspondences and a subset of the plurality of transaction data entries located in the respective demographic market sector.

主权项

1. A method for the generation of demographic market sectors with associated spending data, comprising:
storing, in a transaction database of a processing server, a plurality of transaction data entries, wherein each transaction data entry is a structured data set related to a payment transaction including at least a geographic location, merchant identifier, transaction amount, and transaction time and/or date; receiving, by a receiving device of the processing server, census data from one or more governmental agencies, wherein the census data includes data related to at least merchant and geographic location correspondences; receiving, by the receiving device of the processing server, demographic data from one or more third party data sources, wherein the demographic data includes at least age, gender, income, presence of children, and geographic location data for a plurality of individuals; identifying, by a data identification module of the processing server, a plurality of demographic market sectors based on at least the census data and the demographic data, wherein each demographic market sector includes a subset of individuals having common age, gender, income, presence of children data, and geographic location data and includes at least a predetermined number of individuals; and identifying, by the data identification of the processing server, market spending for each of the plurality of demographic market sectors based on at least a combination of the merchant and geographic location correspondences included in the census data and a subset of the plurality of transaction data entries where the included geographic location corresponds to the common geographic location data associated with the respective demographic market sector.