TARGETED ADVERTISEMENT INSERTION FOR STREAMING MEDIA DATA

摘要

In one example, a method of retrieving media data includes, by a multimedia broadcast multicast service (MBMS) client of a client device: receiving advertisement media data of one or more advertisement groups, receiving an identifier value for one of the advertisement groups from a dynamic adaptive streaming over HTTP (DASH) client of the client device, extracting the advertisement media data of the advertisement group corresponding to the identifier value, and providing the extracted advertisement media data to the DASH client.