SYSTEM AND METHOD FOR DYNAMIC PERSONALIZATION OF ELECTRONIC COUPON DISTRIBUTION AND REDEMPTION VIA MOBILE DEVICE

摘要

A method for coupon generation, distribution and redemption is disclosed. The method comprises generating a plurality of coupons, each for an instance of a promoted product, wherein each of the coupons has a unique coupon identifier; for each instance of the promoted product, assigning one of the generated coupons to said instance by encoding the coupon identifier for said coupon in a machine readable-code; and physically locating said code within packaging for said instance, and provisioning a customer device with a coupon application; said coupon application comprising a function to enable a customer to initiate a coupon redemption process to redeem a coupon associated with an instance of the promoted product automatically, only after opening the packaging associated with an instance of the promoted product.

主权项

1. A method for coupon distribution and redemption, the method comprising:
generating a plurality of coupons, each for an instance of a promoted product, wherein each of the coupons has a unique coupon identifier; for each instance of the promoted product, assigning one of the generated coupons to said instance by encoding the coupon identifier for said coupon in a machine readable-code; and physically locating said code within packaging for said instance, provisioning a customer device with a coupon application; said coupon application comprising a function to enable a customer to initiate a coupon redemption process to redeem a coupon associated with an instance of the promoted product automatically, only after opening the packaging associated with an instance of the promoted product; and provisioning a server application to engage in a coupon redemption transaction with the coupon application; wherein the server application redeems the coupon for the customer if at least one predefined coupon redemption criterion is satisfied.