System and method for optimizing mobile device communications

摘要

A system and method for optimizing mobile communications with one or more message recipients is disclosed. The system is configured to create a unique URL and send it to a message recipient via an appropriate communication platform. The system waits for the unique URL to be requested and logs information from the web browser associated with the mobile communication device used to access the unique URL. The system may use this information to direct the mobile device user to a dynamically created web page. This methodology can be used to improve immediate and future communications by tailoring the message content and communication platform according to the message recipient's mobile device. The dynamic web page may also be configured to prompt the message recipient to execute a desired action, including downloading a compatible mobile app and changing message delivery preferences in order to optimize communications with the message recipient.

主权项

1. An apparatus comprising:
at least one processor; at least one memory coupled to the at least one processor; a database residing in the at least one memory; at least one message recipient profile residing in the at least one memory, the at least one message recipient profile being associated with a message recipient; a URL mechanism residing in the at least one memory, the URL mechanism being configured to:
create a unique URL and associate the Unique URL with the message recipient;send a message containing the unique URL to a mobile communication device associated with the message recipient;capture a plurality of mobile communication device parameters when the unique URL is accessed by the message recipient;store the plurality of mobile communication device parameters in the at least one message recipient profile; a messaging mechanism, the messaging mechanism being configured to send a plurality of messages to a plurality of message recipients where each of the plurality of message recipients has a message recipient profile stored in the at least one database and where the content of at least some of the plurality of messages varies based on each message recipient profile and where a pre-determined time for delivery of the plurality of messages is determined by at least one of a message recipient preference and a message originator preference; and a message queue, the message queue being configured to store the plurality of messages and to send a reminder message to the message recipient the reminder message comprising a reminder to download an app that is compatible with the mobile communication device or to use to an app that is compatible with the mobile communication device.