发明名称 Advertisement rendering for multiple synced devices
摘要 Methods and systems for synchronizing communication of different versions of an advertisement to multiple, disparate devices associated with a user are provided. The advertisement is received on a first device associated with the user. Incident to receiving the advertisement, the first device establishes a communication path with a second device associated with the user. Utilizing the communication path, capabilities of the second device are determined. A version of the advertisement is rendered for the second device, where the version rendered is dependent upon the determined capabilities of the second device. And, utilizing the communication path, the rendered version of the advertisement is communicated to the second device.
申请公布号 US9269096(B2) 申请公布日期 2016.02.23
申请号 US201113113434 申请日期 2011.05.23
申请人 MICROSOFT TECHNOLOGY LICENSING, LLC 发明人 Patwa Pritesh;Markov Martin M;Chung Wook Jin
分类号 G06Q30/00;G06Q30/02;G06F17/30 主分类号 G06Q30/00
代理机构 代理人 Ream Dave;Hoff Aaron;Minhas Micky
主权项 1. One or more computer storage devices having computer-executable instructions embodied thereon that, when executed, facilitate a method of synchronizing communication of different versions of an advertisement to multiple, disparate user devices, including at least a first user device and a second user device, associated with a user, wherein a version communicated is dependent upon capabilities of each device of the multiple, disparate user devices, the method comprising: at the first user device of the multiple, disparate user devices associated with the user: receiving and displaying a first version of the advertisement, the advertisement comprising a set of data elements and the first version of the advertisement comprising a first subset of the set of data elements;incident to receiving the first version of the advertisement, establishing a first communication path between the first user device and the second user device associated with the user;utilizing the first communication path, determining capabilities of the second user device;based on the determined capabilities of the second user device, determining a second subset of the set of data elements that is to be included in a second version of the advertisement for the second user device, wherein the second subset is different from the first subset;rendering the second version of the advertisement for the second user device, the second version comprising the second subset of the set of data elements; andutilizing the first communication path, communicating the rendered second version of the advertisement to the second user device for display at the second user device.
地址 Redmond WA US