ADVERTISEMENT IMPRESSIONS AND CUSTOMER TRANSACTION CORRELATION FOR ADVERTISEMENT VALIDATION INCLUDING INFLUENCERS

摘要

Embodiments of the invention are directed to a system, method, or computer program product for providing feedback and validation of advertising and marketing campaigns and the influence of those advertisements relative to time of the advertisement and payment type demographics. The invention receives advertisement impressions by customers, thus detecting advertisements that the customer has viewed. Furthermore, the invention retrieves transactional data associated with transactions made by the customer. The invention then correlates or matches the advertisement impressions and transactional data to determine if products, services, or merchant transactions that were associated with advertisements viewed by the customer. Furthermore, the invention identifies a payment type used for the transaction. The invention also correlates specific times/dates of advertisements to the transaction. In this way, the invention may provide an advertiser with payment type demographic data and a valuation or influence of advertisements relative to presentation time and location of the advertisements.

主权项

1. A system for advertisement validation, the system comprising:
a memory device with non-transitory computer-readable program code stored thereon; a communication device; a processing device operatively coupled to the memory device and the communication device, wherein the processing device is configured to execute the computer-readable program code to:
receive information indicating one or more advertisements for a merchant, product, and/or service viewed by a customer, wherein the information indicating one or more advertisements includes a time and date the advertisement was viewed by the customer;receive transaction data associated with transactions completed by the customer, wherein transaction data includes a payment type used to complete the transactions;match the merchant, product, and/or service of the one or more advertisements viewed by the customer to transactions completed by the customer;determine payment demographics for the merchant, product, and/or service, wherein the payment demographics identify the payment types used for the transaction;determine a time influence of the advertisement, wherein the time influence of the advertisement is based on identifying the time and date of the advertisement for the merchants, product, and/or services that matched the transactions completed by the customer; andprovide advertising effectiveness data including the payment demographics and time influence data to an advertiser.