| 摘要 |
PROBLEM TO BE SOLVED: To provide an advertisement effect measurement system suitable for measuring advertisement effect of an advertisement medium that targets a user having a low buying intention and a user having a potential need.SOLUTION: A portable terminal reads a two-dimensional code from an advertisement medium, and transmits positional information included in the two-dimensional code to an advertisement effect measurement server on the basis of access information included in the two-dimensional code. The advertisement effect measurement server receives the positional information, registers the received positional information, and redirects the portable terminal to a coupon issuing server. The coupon issuing server transmits coupon information to the portable terminal. A store terminal reads the coupon information displayed on the portable terminal, and transmits purchase information indicating that a commodity or a service is purchased to the advertisement effect measurement server on the basis of the read coupon information. The advertisement effect measurement server receives the purchase information, and registers the received purchase information in association with the positional information. |
