| 摘要 |
An apparatus and a method for tracking transactions over a computer network is provided. An advertisement is provided to a user using a web client, such as a web browser, at a user node. The user selects the advertisement, e.g., by clicking on the advertisement, to request to an ad server for redirection to a transaction node associated with the advertisement. The ad server formats a cookie and provides to the user node. When the user requests a transaction after the redirection, the transaction node sends a transaction confirmation after performing the transaction. The transaction confirmation includes a command to record the transaction. In response to the command, the user node provides a query string and the cookie to the ad server for the transaction to be recorded. |
| 主权项 |
1. A method implemented by a server, the method comprising:
receiving, at the server and from a computing device of a user, a request for a creative for display in a content space associated with a content site; sending, from the server to the computing device of the user, one of a plurality of creatives for display in the content space; receiving, at the server and from the computing device of the user, a request for re-direction to a sale site page associated with the one of the plurality of creatives; formatting, at the server, a cookie with (i) a creative code to uniquely identify the one of the plurality of creatives from others of the plurality of creatives, and (ii) a content site code to uniquely identify the content site; sending, from the server to the computing device of the user, (i) a redirection command to redirect the computing device of the user to the sale site page, and (ii) the cookie; wherein the computing device of the user is configured to use the redirection command to request and to receive the sale site page from a sale site device; wherein the computing device of the user is further configured to (i) send, to the sale site device, a request for a transaction to be performed through the sale site page, and (ii) receive, from the sale site device, a confirmation of the transaction; receiving, at the server and from the computing device of the user, (i) information indicative of the transaction performed through the sale site page, and (ii) the cookie; and generating, by the server, at least partly based on the creative code and the content site code, information to attribute transaction credit to the one of the plurality of creatives and to the content site with (i) redirection to the sale site page, and (ii) the transaction; wherein the transaction credit is attributed to each of the one of the plurality of creatives and the content site in accordance with a number of transactions performed through the sale site page following selection of the one of the plurality of creatives. |
