EMAIL OPTIMIZATION FOR PREDICTED RECIPIENT BEHAVIOR: SUGGESTING A TIME AT WHICH A USER SHOULD SEND AN EMAIL

摘要

Techniques are described herein for predicting one or more behaviors by an email recipient and, more specifically, to machine learning techniques for predicting one or more behaviors of an email recipient, changing one or more components in the email to increase the likelihood of a behavior, and determining and/or scheduling an optimal time to send the email. Some advantages of the embodiments disclosed herein may include, without limitation, the ability to predict the behavior of the email recipient and suggest the characteristics of an email which will increase the likelihood of a positive behavior, such as a reading or responding to the email, visiting a website, calling a sales representative, or opening an email attachment.

主权项

1. A system comprising:
a memory; one or more processors coupled to the memory and configured to:
for sent each sent message in a plurality of sent messages:
determine a sent time for the sent message;determine an opened time for the sent message;train a model based, at least in part, on the sent time and the opened time for the sent message;determine a desired opening time for a draft message;determine, based on the model and the desired opening time:
a first predicted time at which the draft message should be sent to increase likelihood the draft message will be opened by a first recipient at the desired opening time; anda second predicted time at which the draft message should be sent to increase likelihood the draft message will be opened by a second recipient at the desired opening time.