| 摘要 |
Systems and methods for linking or matching data of disparate datasets and then performing business related data analysis. Consumer-related data of two or more disparate datasets are linked in a privacy-friendly manner, and then analyzed to provide business information and/or consumer information to clients. The linking and analysis is performed in a manner to protect personally identifiable information (PII) of the consumers. In an embodiment, a processor receives a plurality of disparate anonymized datasets originating from a plurality of different data sources, formats the de-identified data to provide a plurality of formatted anonymized datasets, and links the data entries of the de-identified individuals by matching at least date data, time data, and location data. The processor then analyzes the activity data of the linked data entries, and generates a report based on the analysis. |
| 主权项 |
1. A method, comprising:
receiving, by a processor, a plurality of disparate anonymized datasets originating from a plurality of different data sources, each anonymized dataset comprising de-identified data of individuals; formatting, by the processor, the de-identified data of each of the plurality of the disparate anonymized datasets to provide a plurality of formatted anonymized datasets, each formatted anonymized dataset containing data entries for the de-identified individuals comprising a user unique identifier (UID), date data, time data, location data, and activity data; linking, by the processor, the data entries of the de-identified individuals of the plurality of formatted datasets by matching at least the date data, time data, and location data; analyzing the activity data of the linked data entries; and generating, by the processor, at least one report based on the analysis. |
