APPARATUS AND METHOD FOR PROVIDING TARGET ADVERTISEMENT

摘要

An apparatus for providing a target advertisement comprises: a reference data collecting part to provide an advertisement environment setting interface and collect an advertisement environment setting data from a user; and an advertisement managing part to detect a candidate advertisement based on collected advertisement environment setting data and select and organize an exposure advertisement by each advertisement slot among detected candidate advertisements. The advertisement environment setting data may include an advertisement classification category data for an exposure advertisement and prohibition advertisement to the extent of exposure wanted by the user.