SYSTEMS AND METHODS FOR A UNIFIED AUDIENCE TARGETING SOLUTION

摘要

Systems and methods for providing a unified targeting solution are disclosed. The system obtains user data for each user in a user group from a database stored in the non-transitory storage medium. The database is organized on a user by user basis and includes signals from a plurality of sources. The system receives an input from an advertiser including a marketing intention. The system includes features extracted from the user data and the input. The system obtains a score for each user based on the extracted features. The system selects users from the user group based on the obtained scores.

主权项

1. A system comprising a processor and a non-transitory storage medium accessible to the processor, the system comprising:
a database comprising user data for each user in a user group, the database organized on a user by user basis and comprising signals from a plurality of websites; an input set by an advertiser, the input comprising a marketing intention; a set of features extracted from the user data and the input; a score for each user based on the extracted features; and a module that selects users from the user group based on the scores.