Method and apparatus for customizing user experience

摘要

A method for customizing a user communication experience is provided. The method includes the steps of receiving a user communication input and determining one or more communication input characteristics. Thereafter, one or more advertisements are provided to the user in accordance with the user communication input and the one or more determined communication characteristics.

主权项

1. A method for customizing a user communication experience, comprising:
receiving a user communication input,
wherein the user communication input comprises communication that is conducted between a user and one or more recipients; determining a highest formal relationship level existing between the user and the one or more recipients; selecting a first advertisement to provide to the user based on: A) information specific to the user and B) the determined highest formal relationship level; selecting a second advertisement different from the first advertisement to provide to at least one of the one or more recipients based on: A) information specific to the at least one of the one or more recipients and B) the determined highest formal relationship level; and providing the first advertisement to the user and providing the second advertisement different from the first advertisement to the at least one of the one or more recipients.