Delivering content by predicting predetermined routes using wireless networks

摘要

The disclosed implementations provide a system and method of predicting routes for mobile devices using wireless networks, including generating and sending content to a mobile device that is travelling on a predetermined route (e.g., a bus route determined by a transportation agency). The mobile device can scan for a wireless network that is installed on a vehicle travelling on a predetermined route. The system can predict which predetermined route the mobile device is travelling on by accessing a database that associates wireless networks with transportation vehicles. The system can confirm whether the mobile device is travelling on a predetermined route based on the device's sensor measurements, timestamps collected over a period of time and the identity of the wireless network that is connected to the device. The system can send content to the mobile device based on the mobile device's location and predicted future locations along the predetermined route.

主权项

1. A method comprising:
receiving, as part of a request made by a mobile device, data identifying a wireless network that is i) associated with a moving object in which the mobile device is located and ii) in communication with the mobile device; transmitting, to a database, the data identifying the wireless network; receiving a predetermined route from the database, wherein the database stores an association between the predetermined route and the data identifying the wireless network, wherein the predetermined route is an established path to be travelled by the moving object; determining that the mobile device is moving along the predetermined route based on the data, including calculating a first location and a first direction of the moving object based on the predetermined route and a time received from the mobile device; determining a second location and a second direction of the mobile device based on sensor data and the time received from the mobile device; and establishing the mobile device is moving along a same path as the moving object based on at least one of the first location and the second location or the first direction and the second direction; generating content based at least on the predetermined route; and sending the content to the mobile device.