| 摘要 |
<p>An advertising server, a terminal device, and a system for managing an advertisement displayed on a lock screen are disclosed. The advertising server for managing the advertisement displayed on the lock screen according to an embodiment of the present invention comprises: an advertisement content managing unit for managing advertisement content; a user managing unit for managing a terminal device on which the advertisement content is to be installed; a control unit which installs the advertisement content on the terminal device such that the advertisement content selected by a user of the terminal device is displayed on the lock screen of the terminal device; and an advertisement effect measuring unit which calculates an advertisement effect of the advertisement content installed by the control unit.</p> |
