GROUPING ADVERTISEMENT SUBAVAILS

摘要

Method and system for creating one or more advertising avail sections (subavails) and thereupon aggregating the subavails to form one or more groups of subavails. The advertisement opportunities (avails) may be divided into sections (subavails) with each section being directed at a particular target audience (group). The subavails are then aggregated into one or more groups of subavails so that the groups of subavails can be sold to the advertisers. The grouping of subavails is generally based on a correlation wherein the subavails are characterized based on one or more characteristics. The groups of subavails are formed based on one or more shared characteristics. The advertiser has an option to buy a group of subavails (rather than an avail in prior art), whereby the advertiser may reach a targeted group of an audience.

主权项

1. A method for managing advertisement opportunities in a network environment, the method comprising:
retrieving advertisement parameters supplied by an advertiser; dividing a program stream into a plurality of program sub-streams; dividing avails that are positioned within the program stream into a plurality of sub-avails that each correspond to one or more program sub-streams; retrieving subscriber characteristics related to viewers of the at least one program sub-stream; and correlating the advertisement parameters with the subscriber characteristics to determine which sub-avail is the optimum sub-avail to schedule a particular advertisement to display.