Media distribution architecture for television viewing

摘要

The disclosure concerns a system for distributing digital media content to a plurality of web-to-TV platforms (312 to 318) each adapted to display said digital media content on at least one television display (302 to 308) in addition to a television broadcast, the system comprising: a server (324) arranged to identify, based on a digital identification code associated with one of said web-to-television platforms, a platform type of said web-to-television platform; and a switch (334) adapted to route said digital media content to said platform via one of a plurality of communications modules selected based on said identified type.