A SYSTEM AND METHOD FOR OPTIMIZING USER VALUE IN AN ONLINE ENVIRONMENT

摘要

A processor-based system for optimizing end-user value for a web or mobile application, the system is provided. The system provides a module in communication with the application, wherein the module is configured to monitor an end-user behavior on the application, analyze the end-user behavior; and perform an action based on the analysis, wherein the action comprises transmitting an offer to the end-user or setting an indicia by a merchant. A method for optimizing user value is also provided.