| 摘要 |
PROBLEM TO BE SOLVED: To consider advertising effects in the case of proposing a related search keyword.SOLUTION: In a search system configured to output advertisements that have been bid for a search keyword and a related search keyword related to the search keyword together with a search result by the search keyword, related search keyword candidates related to the search keyword are acquired, and the evaluation value of the advertisements that have been bid for each of those related search keyword candidates is acquired, and the related search keyword to be output together with the search result is determined from among the search keyword candidates in accordance with the evaluation value of the advertisements. |
