| 摘要 |
The present invention relates to the mobile communication field. Provided are an advertisement insertion method, device, and system. The method comprises: before a voice call or a video call is connected, a media gateway or an advertisement storage sending an advertisement to a terminal, and the terminal playing the advertisement to implement advertisement insertion. In the present invention, during the time after a call is requested and before the call is connected, the media gateway sends, by using a transmission resource of the video call, or the advertisement storage sends, by using a packet switched network, the advertisement to the terminal, which solves the problem in the prior art that the advertisement insertion can be implemented only when a mobile terminal requests the data in a specific server in the Internet, so that even if the terminal does not access the data in the server in the Internet, the effect of advertisement insertion can also be implemented only by using the voice call service or the video call service. |
