AUTOMATICALLY TARGETING WEB-BASED ADVERTISEMENTS

摘要

A system (31) and method (110) for automatically targeting Web-based advertisements (45) is described. Advertisements (45) are identified relative to a query (39), wherein identified advertisements (45) describe characteristics (61) relative to at least one of a product and a service. The advertisements (45) are scored according to match between the query (39) and the characteristics (61) of the identified advertisements (45). At least some of the advertisements (45) are provided as Web-based content (24).