CALL ORDERING SYSTEM USING PRE-FILLED TRANSACTION RECORD IN CALL CENTER TRANSACTION FROM MOBILE PHONE

摘要

A call-ordering system and method enables convenient ordering and completion of a call center transaction for an item ordered from a mobile device. Pre-subscribed user profiles are matched to advertiser offers maintained on a call-ordering server. Mobile ad messages for an advertiser offer are sent to the mobile device caller numbers for matched users with a direct inward dialed (DID) number for response. Upon receiving an incoming call to the DID number from a responding user, an OfferRouter uses the caller number and the DID number to retrieve user identification data for the caller and advertiser offer data for the advertiser offer. The incoming call is then routed to a call center associated with the advertiser offer and the retrieved data are pushed to the call center's terminal system for pre-filling a transaction record for the offered item, enabling convenient completion of a transaction for ordering the item.