SYSTEM AND METHOD FOR MEASURING EFFECTIVENESS OF ELECTRONICALLY PRESENTED ADVERTIZING

摘要

Disclosed in one general aspect is a method of evaluating the presentation of advertising content on end-user computer displays that includes sending an integrated advertisement program that includes advertising content through a computer network to end-user computers in response to requests from browsers running on the end-user computers. The integrated advertisement program is accessed on each of the end-user computers after it is received from a server on that computer. The integrated advertisement program determines a display attribute of the advertising content in the integrated advertisement program on each of the end-user computers, and reports the detected display attribute from each of the end-user computers through the computer network to a monitoring application.